Posted 2011-08-29 at 3:42 pm
LA JOLLA, Calif. – Yahoo! Inc., an Internet communications, commerce and media company and Busca Corp, a digital entertainment network dedicated to Spanish-speaking audiences in the United States, Mexico, and Latin America today announced a joint revenue sharing deal that will commercialize and monetize user traffic generated by their co-branded Spanish language video game channel. The co-branded channel is available exclusively on Yahoo! in the U.S., Mexico, Argentina, Chile, Colombia, Peru and Venezuela, as well as Yahoo! en Español and Yahoo! Juegos (games) which caters to Spanish speakers worldwide.
The deal will combine Yahoo!’s enormous user base in the United States, Mexico and Latin America with Busca Corp’s extensive video game community and content courtesy of their award-winning video game website LevelUp.com. Providing users with a Spanish only video game show as well as provide premium editorial content such as reviews, previews, videos and up-to-the-minute news will fulfill the increasing demand amongst Spanish-speaking video game communities within the U.S., Mexico and Latin America marketplaces.
“As one of the fastest growing segments, the video game industry has the potential to exceed $110 billion in sales by 2015. Take the continued explosive growth of the video game industry and combine it with equally impressive population growth within the Spanish-speaking markets of the U.S., Mexico and Latin America and it is easy to see that this joint revenue sharing deal between Yahoo! and Busca Corp. will provide businesses and partners a powerful pipeline to the largest conglomeration of Spanish speaking video game fans in the world,” said Ramon Toledo, president of Busca Corp.
In addition to improved entertainment and video game content found on Yahoo!, the deal will commercialize and monetize user traffic through marketing and advertising opportunities. Busca Corp will handle all video game related initiatives while Yahoo! will manage all other opportunities. An added benefit to the revenue sharing deal is that businesses will now have a targeted pathway that allows them communicate directly with Spanish speakers in the U.S., Mexico and Latin America. As this market continues its unparalleled growth and increase in spending power, the co-branded channel will address the wants and needs of Spanish speaking video game enthusiasts in the U.S., Mexico and Latin America.
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