Posted 2011-08-08 at 10:34 pm
La Jolla, CA (PRWEB) March 24, 2011
Today Busca Corp and Heyzap announced that a symbiotic revenue share deal designed to provide new entertainment options and increase user base. The partnership, which is live today, will incorporate Heyzap’s social, causal and massively-multiplayer online games monetization and distribution platform with Busca Corp.’s video and photo sharing property MetaTube which has an active monthly user base of more than 2 million English and Spanish-speakers worldwide.
“Our partnership with Heyzap is a winning deal for everyone, most of all Spanish-speaking users. The partnership provides MetaTube with a wider and more diverse array of entertainment options for users and will increase traffic, user retention and visitor monetization via microtransactions. Heyzap grows their user base and receives direct access to one of the largest online entertainment destinations in the Spanish-speaking world,” said president of Busca Corp, Ramon Toledo.
Busca Corp., the leading digital entertainment network for Mexico, Latin America and the U.S. Hispanic markets reaching more than 15 million page views, is home to several of the most influential Spanish-speaking entertainment properties including LevelUp, the leading online video game news and social media outlet. Prominen tly featured on Busca Corp.’s MetaTube will be a “games” section providing fans with addicting social, causal and massively-multiplayer games in both English and Spanish.
"This is true definition of a symbiotic partnership. We expect a rapid growth in user base. Our belief stems from MetaTube’s shared philosophies that companies must continue to push for market expansion, implement the right tools such as social games and resolutely collaborate with the right partners to generate user base growth,” said Andrew McCalister, business development at Heyzap.
Leveraging Heyzap’s engaging social and causal games, widgets, APIs and RSS feeds, MetaTube will have the necessary tools to expand traffic, increase user retention and engagement, while providing an additional revenue stream from in-game microtrans actions. Heyzap, the largest distribution network for social games reaching more than 400,000 websites and 10 million users, will gain access to the largest Spanish-speaking online population, increase their user base and share in in-game revenues generated by MetaTube’s in-game microtransactions.