LA JOLLA, CA, October 10, 2017 – In September, Syfy Latinoamerica will premier its new original production “#SyfyYA!”, a series of three-minute long segments about the latest news from the geek and digital culture world. The production will air every Monday on the channel, as well as placed on their digital platforms. “#SyfyYa” is a product of a partnership between Syfy Latinoamerica and LevelUp.com, the largest digital community in Latin America delivering video game, comic, science fiction and tech content, and part of Busca Corp., the leading digital entertainment network in Mexico, Latin America and the Hispanic market in United States.
“Syfy Latinoamerica has become the leading channel for innovative programming on the science fiction genre, experiencing constant and significant growth on its audience, including the highly desired millennial demographic. That is why we are focusing all our efforts on continuing to offer the highest quality programing on a diverse set of formats that features content appealing to the interests of lovers of this particular genre. With this goal in mind we trust “#Syfy Ya!”, which is the result of our partnership with the leaders in geek content at LevelUp.com, will quickly become one of our audience's favorite informative spaces”, commented Claudia Bermudez-Key, SVP and General Manager at NBCUniversal International Networks for Latin America.
Besides offering innovative content, “#Syfy Ya!” has a forward looking, tech-centered and geek outlook and talks a language that, without a doubt, will generate a direct connection with fans in all corners of Latin America. With a dynamic and nimble format, this new and original Syfy production will cover in a single three-minute episode, eight news bits about the fanfiction, movies, TV and comic world, and of course, video games.
“This partnership with Syfy Latinoamerica is the opportunity for LevelUp to take its vast experience as a leading video game media outlet into a content channel. We are excited to take the brand to an audience so committed to geek and digital culture such as the Syfy audience in Latin America”, added Gerardo Moreno, Director General of LevelUp.com.
For more details, visit www.syfyla.com or add to the conversation through social media:
ABOUT NBCUNIVERSAL INTERNATIONAL NETWORKS
NBCUniversal International Networks is one of the world's leading entertainment networks delivering content and high-impact brands to 176 territories in Europe, Middle East, Africa, Latin America and Asia Pacific. The portfolio includes Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, Bravo, The Style Network and Golf Channel. These brands offer great entertainment experiences to audiences around the world; the portfolio also includes Movies 24 in UK. In addition, NBCUniversal News Group, one of the world's most influential and respected on-air and digital news portfolios, operates CNBC and NBC News internationally.
NBCUniversal International Networks is a division of NBCUniversal, one of the leading global media and entertainment companies in the development, production and marketing of entertainment, news and information for a global audience. NBCUniversal owns and operates a valuable portfolio of television, news and entertainment channels, as well as a major film company, significant operations as a content producer for television, and a leading group of television stations and renowned theme parks. NBCUniversal is owned by Comcast Corporation.
ABOUT BUSCA, CORP.
Busca Corp. (www.buscacorp.com) is a leading digital entertainment network in Mexico, Latin America and the U.S. Hispanic market. The company has offices in La Jolla, California; Tijuana and Mexico City, Mexico; Santiago, Chile; and now Bogota, Colombia. Busca Corp. is a culturally rich and diverse corporation with over 82 employees dedicated to niche markets around the world, and to leveraging partnerships with leading firms including Yahoo, Sony, Terra Networks, CBS, Warner Brothers Wurl TV, and NBC Universal, among others. Their primary properties include www.Levelup.com, www.Qore.com, www.Metatube.com, www.SanDiegoRed.com, www.Tarreo.com, and www.Tomatazos.com.