We are proud to announce that LevelUp's YouTube channel just reached the 50 million view mark this week, undoubtedly a result of the outstanding work our editorial and video staff do on a daily basis.
So far 2015 has proven to be a great year for LevelUp.com on YouTube. During the first two quarters of 2015 the channel has more than doubled subscribers than in 2014, and now reaches a weekly audience of over 400,000 active users and grows at a rate of 40,000 subscribers per month. Moreover, during November 2015 alone the channel experienced a growth rate of 273% when compared to November 2014. At this moment in time the channel's video content generates on average nearly 40,000 comments each month and reaches a 99% approval rate.
In light of the outstanding results of the channel this year and as proof of our commitment to continued growth on YouTube, we would like to announce the official launch of "LevelUp Studios", an aggressive editorial strategy that will allow the channel to incorporate the content of some of the most talented content creators of the region. This strategy will allow our editorial and video staff to continue producing fresh and highly valuable video content for our YouTube followers while at the same time reinforcing LevelUp's authority and credibility within the gaming community through fresh and quality content from other popular faces in YouTube.
"As the most important Spanish-language video game media network in Latin American we are always searching for different strategies in order to reach all gamers no matter where they are" commented LevelUp's Editor-in-Chief Jorge Arellano. "LevelUp's exponential growth in YouTube this year is clear proof that we are on the right track towards producing quality content that effectively engages users and leaves them wanting more".
Starting January 2016, we'll steer our editorial strategy towards a more aggressive video content offering. Our goal will be for LevelUp to be the most recognizable brand for Spanish-speaking gamers not just in Latin America, but Worldwide.